CHAPT. 9 – When products are described by both liking and external information “independently”

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“…the two information could be analysed separately. However, it is once combined through the use of statistics, that they take all their interest. Indeed, if we can explain, through sensory characteristics, why products are liked or disliked (defining the drivers of liking and disliking), we can guide product developers in improving the products. In fine, we can even provide the location, on the sensory space, of the potential optimum product. This is the aim of the so-called external preference mapping (PrefMap), that can be performed using the cartoSensoMineR.

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